Listen/Subscribe: iTunes | Android | Sticher Today’s question comes from Derek in Seattle, and he asks: “How do you go about getting clients and doing sales?” In this episode, we'll discuss a few ways to attract more clients, and how you can can close the deal once you're talking with a prospect. Have a question that you'd like answered on the podcast? Click here to ask … [Read more...]
When It Comes To Digital Marketing, Don’t Always Follow The Hype
Have you ever seen this commercial from Adobe? https://www.youtube.com/watch?v=sr_EtMhM3fg It's funny, but there's a sad truth behind it all: many business owners don't know what to do when it comes to digital marketing, and so they blindly follow the advice of others without actually knowing whether or not it will benefit their business. I remember having a … [Read more...]
Marketing Fundamentals: How To Get Inside Your Customer’s Head and Heart
"There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." - Peter Drucker When you can get inside your customer's head and heart, you can understand what it is they truly want or need. The … [Read more...]
9 Ways To Track & Measure Social Media Marketing ROI
If you combine social media marketing with your business objectives and other online marketing strategies, you can and will be able to measure the ROI for your business. This post will give you nine different ways that you can track and measure the ROI from your social media marketing efforts. But first, let’s be clear: ROI is a numeric equation (expressed as a … [Read more...]
How Churches and Nonprofits Can Get $10,000 In Free Advertising on Google AdWords
If you're organization is an official/legal charity organization, you can qualify for $10,000 in free advertising from Google - no joke. It's called AdWords for Nonprofits. Keep reading and I will show you how to get started today. One of the best marketing resources for churches and non-profits is Google for Nonprofits. It comes with some premium Google products that … [Read more...]
How To Choose The Best Domain Name and Web Hosting Provider
In September 2010, I started my first website. I had no idea what I was doing, or what opportunities would open up - all I knew was that I enjoyed the Internet and writing, and that I wanted to explore this Internet rabbit hole. I didn't care that my website looked bad; I just wanted to get in the game. … [Read more...]