Listen/Subscribe: iTunes | Android | Sticher Today’s question comes from Derek in Seattle, and he asks: “How do you go about getting clients and doing sales?” In this episode, we'll discuss a few ways to attract more clients, and how you can can close the deal once you're talking with a prospect. Have a question that you'd like answered on the podcast? Click here to ask … [Read more...]
Marketing Fundamentals: How To Get Inside Your Customer’s Head and Heart
"There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." - Peter Drucker When you can get inside your customer's head and heart, you can understand what it is they truly want or need. The … [Read more...]
2013 Reading List
“It is what you read when you don't have to that determines what you will be when you can't help it.” - Oscar Wilde In 2013, I am going to try something different. Instead of trying to read 50 books in a year (like I attempted the last two years), I am going to try reading 104 books in 2013. Each book will have a two week time limit, and then I MUST move on to the next one. … [Read more...]
How to Make The Most of an Internship
This past summer I was privileged to do a social media marketing internship with publishing company David C. Cook. It was an incredible experience, one that I am very grateful for. I learned A LOT about business, leadership, marketing, social media, web development, programming, design, hiking, backpacking, relationships, and life. That's one of the big benefits of internships: … [Read more...]