"There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." - Peter Drucker When you can get inside your customer's head and heart, you can understand what it is they truly want or need. The … [Read more...]
5 Reasons Why You Should Start A Business Even If You’re Employed or In Ministry
I'm a firm believer that business is good for the world, yourself, your family, and your ministry. Many of the benefits listed below I've seen to be true in my own life from starting my own business, working at companies, and seeing these benefits in other people's businesses. … [Read more...]
7 Must-Read Books For Beginning Entrepreneurs
Are you (somewhat) interested in going into business, but have no clue where to start your learning? Have you thought about doing business as mission - using business as a means of helping other people? Or maybe you're just curious about business, but find it confusing, vague, or "too hard" for you? I've had several conversations recently with people interested in … [Read more...]