Whether you're a local business selling to customers nearby, or a small business trying to reach people across the country, leveraging Google should be a key component in your marketing game plan. There are millions of Google searches happening every minute of every day, and searches containing the phrase 'near me' have doubled since last year (with 80% of those searches coming … [Read more...]
Marketing Fundamentals: How To Get Inside Your Customer’s Head and Heart
"There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." - Peter Drucker When you can get inside your customer's head and heart, you can understand what it is they truly want or need. The … [Read more...]
9 Ways To Track & Measure Social Media Marketing ROI
If you combine social media marketing with your business objectives and other online marketing strategies, you can and will be able to measure the ROI for your business. This post will give you nine different ways that you can track and measure the ROI from your social media marketing efforts. But first, let’s be clear: ROI is a numeric equation (expressed as a … [Read more...]
How Churches and Nonprofits Can Get $10,000 In Free Advertising on Google AdWords
If you're organization is an official/legal charity organization, you can qualify for $10,000 in free advertising from Google - no joke. It's called AdWords for Nonprofits. Keep reading and I will show you how to get started today. One of the best marketing resources for churches and non-profits is Google for Nonprofits. It comes with some premium Google products that … [Read more...]