"There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." - Peter Drucker When you can get inside your customer's head and heart, you can understand what it is they truly want or need. The … [Read more...]
Small Business Tips, Advice, & Resources
Small business tips, advice, and resources on business, entrepreneurship, digital marketing, Google AdWords, and technology.
9 Ways To Track & Measure Social Media Marketing ROI
If you combine social media marketing with your business objectives and other online marketing strategies, you can and will be able to measure the ROI for your business. This post will give you nine different ways that you can track and measure the ROI from your social media marketing efforts. But first, let’s be clear: ROI is a numeric equation (expressed as a … [Read more...]
The 6 Best Free and Premium WordPress Plugins for Blogging and Business
This post is a collection of the 3 best free WordPress plugins, and the 3 best premium (paid) WordPress plugins that I recommend for businesses and blogs using WordPress. One of the best features of WordPress is the ability to extend your website's functionality through plugins. You can find almost any type of functionality you are looking for with WordPress plugins, such as … [Read more...]
How Churches and Nonprofits Can Get $10,000 In Free Advertising on Google AdWords
If you're organization is an official/legal charity organization, you can qualify for $10,000 in free advertising from Google - no joke. It's called AdWords for Nonprofits. Keep reading and I will show you how to get started today. One of the best marketing resources for churches and non-profits is Google for Nonprofits. It comes with some premium Google products that … [Read more...]
How To Choose The Best Domain Name and Web Hosting Provider
In September 2010, I started my first website. I had no idea what I was doing, or what opportunities would open up - all I knew was that I enjoyed the Internet and writing, and that I wanted to explore this Internet rabbit hole. I didn't care that my website looked bad; I just wanted to get in the game. … [Read more...]
5 Reasons Why You Should Start A Business Even If You’re Employed or In Ministry
I'm a firm believer that business is good for the world, yourself, your family, and your ministry. Many of the benefits listed below I've seen to be true in my own life from starting my own business, working at companies, and seeing these benefits in other people's businesses. … [Read more...]
“I Want To Go Into Business. Where Do I Start?”
I've been asked this question a lot. So I thought I'd address the question here on the blog. If you're interested in or curious about possibly going into business - or starting your own business - but not exactly sure where to start or what to do, this post is for you. … [Read more...]
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