Yes, you did read that headline correctly.
I have a friend in San Fransisco who works for a printing agency, and he used LinkedIn to generate a $286,000 sale.
One day on LinkedIn, my friend was listening in on one of the LinkedIn groups he’s a member of. He noticed a guy ask a question regarding print, which his company provides a service for.
Rather than respond to the guy’s question in the LinkedIn group – like the 50+ people who were already doing that – my friend went to the prospect’s LinkedIn profile page, found his email, and shot the guy a message letting him know that his company could help him with his need.
And guess what? The guy decided to give my friend the $286,000 sale.
All of which came about because my friend was using LinkedIn with smarts.
Not only did my friend get this gigantic sale, but my friend and his new client are now really good friends. They talk on the phone, hang out, and have become real good pals.
So the moral of the story is: LinkedIn (and email) do have a return on investment, and help your brand’s bottom line.
Also, you could make a new friend with LinkedIn and email.
Question: Have you found LinkedIn to be beneficial to your company? Share your thoughts and success stories in the comments below!